Desserts Shop

In today's digital age, customers are increasingly turning to e-commerce platforms for their shopping needs, including food and beverage products. Our goal is to offer the customer with the most fresh & delicious desserts online.

Desserts Shop

In today's digital age, customers are increasingly turning to e-commerce platforms for their shopping needs, including food and beverage products. Our goal is to offer the customer with the most fresh & delicious desserts online.

Desserts Shop

In today's digital age, customers are increasingly turning to e-commerce platforms for their shopping needs, including food and beverage products. Our goal is to offer the customer with the most fresh & delicious desserts online.

Desserts Shop

In today's digital age, customers are increasingly turning to e-commerce platforms for their shopping needs, including food and beverage products. Our goal is to offer the customer with the most fresh & delicious desserts online.

Role

UX/UI Designer

Duration

2019

Collaborators

Role

UX/UI Designer

Duration

2019

Collaborators

Role

UX/UI Designer

Duration

2019

Collaborators

Role

UX/UI Designer

Duration

2019

Collaborators

A header for desserts website with title "Cup cakes" to order it
A header for desserts website with title "Cup cakes" to order it

The Challenge

The desserts shop website aimed to provide a simple and easy way for customers to order the best, delicious, and fresh desserts online. The challenge was to create a website that would make the process of ordering desserts easy and straightforward, while also providing customers with a wide selection of high-quality products. The website needed to be user-friendly, visually appealing, and easy to navigate, with a streamlined ordering process that would ensure customer satisfaction and encourage repeat business. In this case study, we will explore how the team tackled this challenge and created a successful e-commerce platform for a desserts shop.

The Problem

NYU Students receive surface-level guidance.

NYU Students receive surface-level guidance.

NYU Students receive surface-level guidance.

NYU Students receive surface-level guidance.

Why?

Why?

Why?

Why?

There is a lack of understanding of students' personal journeys.

Why?

Academic advising meetings tend to be limited in time.

Why?

Advisors do not have the availability to solely focus on one student.

Why?

The demand of advisors is higher than the supply.

Why?

NYU's size too large to allocate personal advisors to each student.

Process

Requirements Gathering: The team started by gathering requirements for the website, including the types of desserts to be sold, the target audience, and any special features or functionality required. This helped to ensure that the website was designed to meet the needs of both the business and its customers.


E-commerce Platform Selection: Once the design and layout were finalized, the team selected an e-commerce platform to build the website on. This platform needed to have the features required to support online ordering, payment processing, and other key functions.


Product Catalog Setup: With the e-commerce platform in place, the team worked on setting up the product catalog for the website. This involved creating product listings with descriptions, images, and pricing information, as well as organizing products into categories and subcategories for easy navigation.

Interviews

How did/do you plan your coursework?

When do you typically use NYU Albert?

Is there anything that you'd change about the current NYU Albert?

How did/do you plan your coursework?

“First-gen kids who have no idea what they're doing need more guidance [to ensure] graduation on time. I took an extra elective that I didn’t need to.”  

Adamary

Student

“It’s hard for an advisor to be intentionally aware of every student and be able to resolve each issue.”  

Abigail

Academic Advisor

"To be eligible for class registration, I meet with my advisor for 10 minutes where we recite what classes I am taking based on a basic 4-year path for my major. It’s very surface-level.”

Kora

Student

“Since my English class didn’t work out on registration day, I had to just do a backup, but on the first day I didn’t know how waitlists worked.”

Andrew

Student

Key Insights

How might we help students explore their interests during their educational journey while also tailoring their registration to fit their personal needs?

How might we help students explore their interests during their educational journey while also tailoring their registration to fit their personal needs?

Solution

The team created a visually appealing and user-friendly e-commerce platform that allowed customers to easily browse and order from the shop's selection of delicious desserts. The website featured a simple and intuitive layout with clear navigation, making it easy for customers to find what they were looking for and place their orders quickly.


To support online ordering, the team integrated a secure payment processing system into the website, allowing customers to pay for their orders using a variety of popular payment methods. The team also implemented a variety of delivery options, including local pickup and delivery, to accommodate different customer preferences and needs.

Stand-Out Features

Improvements After Testing

Basic Design System

A home page of the desserts shop website
A home page of the desserts shop website
A home page of the desserts shop website

Highlighted Screens

A home page of the desserts shop website
A home page of the desserts shop website
A home page of the desserts shop website

Next Steps

Overall, the solution the team created was effective in addressing the challenge of creating an online ordering system for the desserts shop, helping to increase sales and customer engagement, and providing a convenient and enjoyable shopping experience for customers.