Desserts Shop

In today's digital age, customers are increasingly turning to e-commerce platforms for their shopping needs, including food and beverage products. Our goal is to offer the customer with the most fresh & delicious desserts online.

Role

UX/UI Designer

Duration

2019

Collaborators

Client

Shrink

Desserts Shop

In today's digital age, customers are increasingly turning to e-commerce platforms for their shopping needs, including food and beverage products. Our goal is to offer the customer with the most fresh & delicious desserts online.

Role

UX/UI Designer

Duration

2019

Collaborators

Client

Shrink

Desserts Shop

In today's digital age, customers are increasingly turning to e-commerce platforms for their shopping needs, including food and beverage products. Our goal is to offer the customer with the most fresh & delicious desserts online.

Role

UX/UI Designer

Duration

2019

Collaborators

Client

Shrink

Desserts Shop

In today's digital age, customers are increasingly turning to e-commerce platforms for their shopping needs, including food and beverage products. Our goal is to offer the customer with the most fresh & delicious desserts online.

Role

UX/UI Designer

Duration

2019

Collaborators

Client

Shrink

Role

UX/UI Designer

Duration

2019

Collaborators

Type

Shrink

Role

UX/UI Designer

Duration

2019

Collaborators

Type

Shrink

Role

UX/UI Designer

Duration

2019

Collaborators

Type

Shrink

The Challenge

The desserts shop website aimed to provide a simple and easy way for customers to order the best, delicious, and fresh desserts online. The challenge was to create a website that would make the process of ordering desserts easy and straightforward, while also providing customers with a wide selection of high-quality products. The website needed to be user-friendly, visually appealing, and easy to navigate, with a streamlined ordering process that would ensure customer satisfaction and encourage repeat business. In this case study, we will explore how the team tackled this challenge and created a successful e-commerce platform for a desserts shop.

Main Findings

Many students suffering from food insecurity have busy schedules.

Sometimes, students spend money on a "whim" depending on how they feel in the moment. 

There's a lack of meal planning/prepping for some students.

Pride and dignity are commonly cited examples of why some people decide not to use some food resource options.

Students’ busy schedules often lead to them choosing what is convenient and easily accessible even if it's not healthy.

"In the moment" feelings play a larger role in decision-making than most people realize; people don't plan for the long term.

There is a cycle between consuming insufficient nutrients, decreased performance/mental health, and limited  meal prep.

There is societal/ background push that tells people that getting help is "shameful."

Many students suffering from food insecurity have busy schedules.

Many students suffering from food insecurity have busy schedules.

Social pressure and "in the moment" feelings lead to money being spent on a "whim."

Social pressure and in the mom spend money on a "whim" depending on how they feel in the moment. 

There's a lack of meal planning/prepping for some students.

Pride and dignity can play a role in some individuals' decision to not to use some food resource options.

Busy schedules lead to food choices that are convenient and easily accessible, even if they're not healthy.

Impulsivity can play a large role in financial decision-making; people don't always plan ahead.

Inconsistency can create an unhealthy cycle of insufficient nutrients and decreased performance.

There is societal/ background push that tells people that getting help is "shameful."

User Personas

Forming "How Might We…" Statements

Selecting the Solution

Why did we choose the Madmatch App?

Ethical sourcing of recipes is tricky, so the cookbook would be difficult to carry out.

Food infrastructure is difficult to prototype, and  “Meals-On-Wheels” exists already.

An Internet solution improves accessibility because most people are able to access it. 

An app allows for more product customization and inclusion of features that other media would not.

Ethical sourcing of recipes is tricky, so the cookbook would be difficult to carry out.

Food infrastructure is difficult to prototype, and  “Meals-On-Wheels” exists already.

An Internet solution improves accessibility because most people are able to access it. 

An app allows for more product customization and inclusion of features that other media would not.

Ethical sourcing of recipes is tricky, so the cookbook would be difficult to carry out.

Ethical sourcing of recipes is tricky, so the cookbook would be difficult to carry out.

Food infrastructure is difficult to prototype, and  “Meals-On-Wheels” exists already.

Food infrastructure is difficult to prototype, and  “Meals-On-Wheels” exists already.

An Internet solution improves accessibility because most people are able to access it. 

An Internet solution improves accessibility because most people are able to access it. 

An app allows for more product customization and inclusion of features that other media would not.

An app allows for more product customization and inclusion of features that other media would not.

The First Prototype: A Google Form Survey

First Prototype Test Results

Improvements Made

Next Steps